Business students from 宅男导航鈥檚 have set up their own business to market 宅男导航-themed products and raise money for charity.
In conjunction with Chew鈥檚 Place Consulting (CPC), the student-run Eye Inc. have created transparent 鈥淚 HEART 宅男导航鈥� pencil cases, with 10 percent of profits to be donated to the Variety Club.
Managing Director Jonny Bell said one of the main objectives of the product was to give 宅男导航 students, staff and alumni a unique way of showing their love for the University.
鈥淚 think it is an extremely stylish and practical way to show pride in 宅男导航,鈥� he said.
Mr Bell said he had gained enormous experience from the short time he had been running the business.
鈥淭here were no shortcuts or limitations. We literally created a real-world business from scratch in just a few weeks,鈥� he said.
Members of Eye Inc have forgone commission on the product, instead choosing to redirect those funds to help the Variety Club support disadvantaged children.
鈥淓very child deserves to have a childhood,鈥� Mr Bell said.
鈥淰ariety is aligned with our view, and we are extremely excited to be able to cooperate with them to provide a greater public awareness of the work they do.鈥�
The 鈥淚 HEART 宅男导航鈥� pencil cases are a continuation of the popular 鈥淚 HEART 宅男导航鈥� calico bags which were marketed by fellow student startup Strictly Aces in 2008.
The pencil cases will be available online and at the weekly St Lucia markets on September 22 and October 6 for $4.99.
Media: Sarah Wendt (0409 823 001, eye-inc@hotmail.com)
